Client: Highland Worldwide
Services: Web Design & Development, SEO,
Google, Microsoft and Social Ads
Industry: Professional Services
Location: Delta, BC


Moving to reach new customers - Highland Worldwide is one of the largest moving companies in Western Canada, servicing customers from its Vancouver and Victoria facilities.

Highland has hired Exquison Marketing to revitalize its digital marketing efforts. At the time, the existing online lead-generation program did not yield the expected results, and the company's websites looked dated and lacked appeal.

Before launching the new digital marketing program, Exquison redesigned Highland Group's websites. The goal of the redesign was to reinforce Highland's brand image as one of the premier local and international moving companies in BC and align the websites to the company's target audience - owners of higher-end properties in Vancouver.

The new, conversion-driven web architecture and design inspire trust by highlighting the core values of the company -- professionalism, customer focus and commitment to investing in employees.

The two-pronged new digital marketing program focuses on optimizing the performance of Google, Facebook and Bing advertising while strengthening the search position of Highland Group's websites by organic content development.


Mover loading truck - illustration for the highlights of the Highland Moving web design and digital marketing project.

Modern, appealing branding

New fonts, refined brand colours and photography were incorporated into the new design to convey a contemporary, approachable, yet professional look & feel.

Significant gain in lead generation and sales

During the first year of the new digital marketing program, the conversion performance of the Highland website improved by 119%.

Increased efficiency of Google and Bing Ads

The efficiency (cost per lead) of the paid search advertising program has steadily improved, yielding an increasing ROI.

267% growth in organic search traffic

The number of online inquiries from organic search grew by 267% in the first year of the SEO program.

Office empoyees packing - illustration for the highlights of the Highland Moving web design and digital marketing project.