Overview
Moving to reach new customers - Highland Worldwide is one of the largest moving companies in Western Canada, servicing customers from its Vancouver and Victoria facilities.
Highland has hired Exquison Marketing to revitalize its digital marketing efforts. At the time, the existing online lead-generation program did not yield the expected results, and the company's websites looked dated and lacked appeal.
Before launching the new digital marketing program, Exquison redesigned Highland Group's websites. The goal of the redesign was to reinforce Highland's brand image as one of the premier local and international moving companies in BC and align the websites to the company's target audience - owners of higher-end properties in Vancouver.
The new, conversion-driven web architecture and design inspire trust by highlighting the core values of the company -- professionalism, customer focus and commitment to investing in employees.
The two-pronged new digital marketing program focuses on optimizing the performance of Google, Facebook and Bing advertising while strengthening the search position of Highland Group's websites by organic content development.
