Overview
Projecting a new, sharp, professional image - Promax AV is one of BC’s premier audiovisual integration companies providing advanced B2B design and installation services.
Promax hired Exquison Marketing to overhaul its website and online store. The goal was to create a fresh new brand presentation and website that efficiently support future digital marketing campaigns. The new website was designed to highlight the company's unique selling points. To maximize the website's conversion performance, we created a separate sales path for each of Promax's main target audience segments.
During the project's planning phase, we carefully assessed the client's long-term needs relative to its online store. As a result, out of a shortlist of different e-commerce solutions, Shopify was chosen as the platform for the new online store. The most important factor driving the selection was Shopify's functional scalability. The online store is planned to carry a large volume of SKUs. Therefore, it was essential that there is a wide range of different shipping, fulfillment and invoicing features available in Shopify. As the store grows, these features can be added and integrated with the store creating an ideal level of automation.
The new Shopify online store was developed using a customized premium template capable of supporting a complex product structure. The store has three product levels, and it features dynamic filtering, providing intuitive and user-friendly navigation for the customers. As the store scales up, this feature will be crucial in the long run.
