Overview
Air Passenger Rights, a Canadian non-profit advocacy group, hired Exquison Marketing to create its digital news magazine and portal.
For the fast-growing advocacy group, the main communication channel to connect with its audience was its Facebook page, where community members could ask questions and, in turn, the organization could disseminate information related to air travel rights.
The organization hired Exquison Marketing to create its website with the aim that it would become the go-to portal for air passengers, lawyers and journalists seeking information, news commentary, and community support.
Since the launch, the new website has assisted the organization in cementing its mark as the top advocacy group for air passenger rights in Canada.
