Overview
Striving for renewal & growth - Deans Knight, a financial services company, decided to refresh its branding while opening up to new markets and growth opportunities.
Deans Knight, established in 1993, has been recognized as one of Vancouver's premier wealth management companies. In response to the changing market conditions, they moved to expand their clientele by offering asset management solutions designed for institutions and funds.
To support the strategic change, spruce up its branding, and redesign its website, Deans Knight hired Exquison Marketing.
Working with the client, we carefully refined the font styling of the logo and chose a new brand colour that would be a better match for the newly expanded audience of the company. Based on the refreshed branding, a new look and content structure was developed for the website, reflecting the company's fundamental tenets - delivering superior results through extensive research and differentiated insights to an exclusive circle of clientele.
