Citrus Catering

Client: Citrus Catering
 
Website: order.citruscafeandcatering.com
 
Services: Web & Ecommerce Development, Logo & Print Design,
SEO, Google & Bing Ads, Newsletters
 
Industry: Hospitality
 
Location: Burnaby, BC
 

Overview

Keeping it hot: Citrus Catering is an office catering company serving businesses in Vancouver and Burnaby, BC

Citrus Catering decided to spruce up its website and communicate effortlessly with customers online to provide its food and menu choices. Beyond redesigning its website, the catering company sought the help of Exquison Marketing to manage its online marketing efforts and grow its business.

Exquison has implemented a multi-faceted marketing program. We combined the development of an online catering order system, the deployment of an annual promotion calendar, newsletters, and organic and paid digital advertising. Our holistic approach focusing on lead generation and sales growth while nurturing user engagement has significantly increased the client's customer base and the volume of orders placed by returning customers.

Highlights

Logo refresh - illustration for the highlights of the Citrus Catering web design and digital marketing project.

Brand recognition

Along with the new branding, the search marketing program has established Citrus as a prominent corporate catering company in the Metro Vancouver area.

Digital automation

The easy-to-use online ordering system has created a competitive advantage for Citrus, ensuring a smooth user experience and customer service excellence.

Annual marketing calendar

New and promotional catering items and seasonal menu packages have generated interest and boosted the rate of returning customers.

Long-term growth of the customer base

Organic and paid search marketing campaigns have engaged Citrus’ target audience and driven new customers to its website. The new customer acquisition rate has been over 50% per year for four years.

Branding refresh - illustration for the highlights of the Citrus Catering web design and digital marketing project.

FROM OUR CLIENT

  • We have been working with Tom and Krista of Exquison since 2013. We have found them to be very professional and approachable in our dealings with Exquison. They have improved our ranking with Google and visibility on the Internet. I would not hesitate to recommend Exquison for web development and marketing.

    Adrien Woolfries, Owner / Citrus Catering