Why do you need to add PPC to your SEO campaign

Jul 21, 2022

Can I use SEO as a single-channel marketing strategy ?

In theory, yes. Depending on the circumstances, SEO may be used as the sole lead generation and online marketing tool. Nevertheless, to optimize the ROI and achieve the best results possible through SEO, one needs to add PPC into the marketing strategy.

3 reasons you may need to use PPC alongside SEO

  • Without PPC, it is often difficult to get enough information from Analytics relative to which search terms customers use to find your business and which search terms convert to calls and inquiries. This could make it more challenging to finetune and optimize your campaign.
  • Some keywords and search phrases crucial for your campaign are too competitive to be targeted by SEO. While SEO tends to yield higher ROI than PPC in the long run, targeting these competitive keywords by SEO could be prohibitively expensive and may not bring the best ROI for your business.
  • Another reason has to do also with finetuning the advertising. Especially for complex campaigns, having the ability to A/B test your ads and landing pages is crucial for achieving good results, and A/B testing requires PPC.

Let us help you find the right advertising mix for your business. Contact us for a digital marketing audit.